Happy New Year w/ Tips on Search Engine Optimization

Well, here on the west coast of the United States we’re about 6 1/2 hours away from leaving 2012 behind us, and I wanted to take the chance to say Happy New Year to each and every one of you.  I will be publishing my “Best of” list for the year once I’ve seen Zero Dark Thirty after it’s January 11th Nationwide Release, so keep an eye out for that.

In the mean time, I recently posted a summary of my page put together by the folks at WordPress and received a lot of wonderful compliments from you all.  Some of you asked about Search Engine Optimization, so I thought I’d explain what I’ve been doing behind the scenes for the last few months.  Before we start, this is what I’m referring to.

stats

That’s from today at about 5:00 pm my time, and as you can see I experienced a bit of a drastic rise a few days ago in my view count resulting in my top day ever yesterday with nearly 3,000 views.  While I have no idea how sustainable this is, I can at least tell you this:

  • The Majority of my views were to my review for Django Unchained
  • Nearly all of the views above my normal average are accounted for by referrals by Google
  • Google Image searches account for about 20% of those, the rest simple google searches
  • Nearly every search term that people used to find me could be found among the tags I used for the post

Now from these facts, here’s the advice I have for any of you looking to increase traffic to you blog.

  1. Use as many tags for your posts as possible (preferably under 20 though)
  2. Make your tags specific;  imagine what you’d Google if you wanted to know more about the movie you just reviewed
  3. If you don’t already, try using pictures to rope in people from Google Image Searches
  4. Pay attention to the referrals section of your Stats page; figure out what is working and adjust how you tag things accordingly

I’m not pretending to be an expert, and it is true that a lot of the views from these methods will be much less likely to get you additional followers, like, comments, etc.  There are only so many of us bloggers though, and if it’s views you’re after, these are just a few ways you can cast a wider net out to the world wide web.

As a final note, there are about 8 different tags that are currently funneling views into my site from Django Unchained, but there’s one in particular that amused me.  Try googling “Jamie foxx nude scene” and see what comes up in the first few entries.  Unless something’s changed in the last five minutes, you may see what I’m talking about

As a final final note, I do recognize that this is nothing close to a permanent increase in views, but I hope you’ll all forgive my wanting to enjoy the moment 🙂

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About r361n4

I'm a student at the University of Washington Majoring Business. I've always loved movies and my goal is to work on the financial side of the film industry. Until then though, I figure I'll spare my friends from my opinions and shout them from a digital mountaintop for anyone who's interested. After all, if a tree falls in a forest and nobody blogs about it, does it really happen?
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24 Responses to Happy New Year w/ Tips on Search Engine Optimization

  1. Yeah, every now and then you’ll get a big spike as Google images makes your site the go to site for a particular image…

    It happened to me during one of my seasonal previews and I tagged a picture “Summer” over the next week I saw thousands of hits a day as the picture I used (not even one of my own, LOL) must have been highly ranked on the image search index.

    Unfortunately, as you guessed… its not permanent, although it is great advice to tag properly and use lots of images if you’re looking to bump your page view counts. 😉

    • r361n4 says:

      Lol, I’m reminded of a quote from Cloud Atlas “What is the Ocean but a multitude of drops?” What is a viewership but a multitude of bumps 🙂

      I am fully aware that it’s not permanent, but I figure why not enjoy the moment a teensy bit. I’d still much rather have the amount of interactive followers that sites like yours and Head in a Vice do, but that’ll take much longer to achieve than a little referral spike

  2. LOL. Thanks for the tips. Happy new year, man! 🙂

  3. I have a lot of results for Django nudity. I’m not sure if my website is helping them with my explanation on how explicit the nudity is or if I’m disappointing them with my lack of pictures. 😛

    • r361n4 says:

      Lol, I’m sure I’m doing the same. I forgot you had the same note in your post about that scene, my philosphy on the whole “bait and switch” thing though is that even if 1 out of every 100 people who sees it is actually interested, that’s still 1 more follower than you had the day before 🙂

  4. Thanks very much for the tips. I tend to use the film title, actor/director names and genre in my tags; didn’t think about tagging things like ‘Jamie Foxx nude scene’! I shall do this in future, even if Jamie Foxx isn’t in it!

    • r361n4 says:

      Like I said, it’s the kind of thing that pays off 1 time in 10 but that’s still more exposure for your blog overall and after time those little spikes add up 🙂

  5. Tyson Carter says:

    Holy Hell thats some great numbers dude!

    Tell me, what do you do with your images? I mean, do you add any details when you insert them on here, or just leave all the options blank and post it? Just wondering if it makes a difference.

    Thanks for the mention above, I have been very lucky to get an interactive community, not had numbers like 3000 per day though! 🙂

    • r361n4 says:

      With Images, I usually do some sort of caption (but lately have been slacking on that) along with a image title that describes the picture. That being said, most of my image search referrals are from the tags themselves, even when I do titles on the images, so the tagging is still the main thing that works there

      In any case the great thing about an interactive community is that it’s consistant, not to mention the fact that it gives you people to talk to. Would you say that your desert Island series has helped out the most with building that community or is it something else?

      • Tyson Carter says:

        Cheers, I always tag my stuff but never had a crazy day like that!

        I think the Desert Island project has helped, but I try and find people with the same things in common, comment and try and build an interaction, and slowly it builds an audience. Just been lucky I guess. Could always do more though, and always want more 🙂

  6. Wow, that’s mighty impressive! I get a few hundred hits a day but the vast majority are image views and I doubt many of those click through to anything else. I will definitely think a little more about the tags though, I do put some in but they’re all pretty generic ones.

    For those who are really interested in SEO, then it’s important to do some research into keywords and try and get some long tail keywords in there. I work as an SEO copywriter and having regular, good quality content is the best way to move up the search engines. Unfortunately, with stuff like film reviews, there are so many high profile sights doing reviews, it’s incredible difficult to over take them. Interesting post dude.

    • r361n4 says:

      Thanks man, I had no idea you work as an SEO copywriter, that’s very cool. I completely agree about the stiff amount of competition for movie review sites, I admit that before my blogging days I probably would have chosen something like rotten tomatoes over individual blogs any day of the week. Now that my eyes have been open though it’s completely the opposite 🙂

  7. Mark Hobin says:

    Oh my gosh! This is probably one of the single most important pieces of advice I’ve gotten in a long time. I don’t even use tags. But I will now. Thank you!!

    • r361n4 says:

      Glad to be of service sir! It generally takes a little while for tags to start popping up on people’s google searches but once they do you’ll probably start to see most of your views coming from old posts instead of new ones. For me, it seems like most of the views on a post the first few days after I post it are from my followers, then after that they’re all from google referrals

  8. myreelpov says:

    This might be a silly question, but how do you get people to your site via pictures? I just ‘add media’, should I start doing something else?! I’m just learning 😀

    • r361n4 says:

      I do “Add Media” as well to insert them into my posts, usually alternating alignments between left and right and one picture per paragraph. As far as getting people to your site through pictures you’ll want to give them titles that roughly describe what’s in them, but it’s the tags you add to the post itself that will draw in views from google searches. Keep an eye on your stats page to see where your views are coming from, usually for me most of my referrals are from search engines but it goes back and forth as far as what percentage of those referrals are from image searches and which are from regular searches.

      Hope that helps and thanks for stopping by!

  9. I had a big spike like that last month on an older post I’d written; the majority came from Google Image search. It’s great to get 3,000 hits for a couple days but it makes the rest of the days on the chart look so puny. 😛

    • r361n4 says:

      I Know, right? I was all proud of getting 500 views in a day before but now once it goes back down it’ll feel less special 😦 Oh well, I’m still thankful for every view I get

  10. chris says:

    Happy New Year to you too! I’ve never thought that people could get attracted to my site through the pictures I add. I better find interesting pictures to add to my post.

    • r361n4 says:

      It takes a while for the pictures you post to start drawing in views, but once you get a couple posts with them they should start funneling people in!

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