Veronica Mars Movie Makes Kickstarter Goal in Less Than a Day

I rarely post articles based on Movie News, but this is one that I watched happen a few minutes ago and just have to share.

veronica-mars-movie-kickstarter-kristen-bell_article_story_mainRemember Veronica Mars?  That quirky private detective series that essentially launched the career of actress Kristen Bell?  Well,  it seems like a lot of people haven’t forgotten it.  Show creator Rob Thomas (No connection to the Matchbox 20 singer) made a bold use of the fundraising site Kickstarter today when he launched a campaign to raise 2 million dollars to fund a Veronica Mars movie.  To my knowledge, this is the first attempt to crowdsource a movie’s budget through the use of the site, and at this rate it is probably not going to be the last.

kickstarter-logoWhy is that you might ask?  The Project took not weeks, not days, but mere HOURS to reach its goal of $2 million.  It currently stands at $2.1 million from over 33,000 backers, and is barely even slowing down.  I don’t think anyone could have predicted this wild amount of success, and I believe that it will be seen as the start of a new trend of funding movies with fan donations.  I for one am incredibly happy to see this, as it gives fans a much larger amount of power over the movies they want to see made than they’ve ever had.  While it will likely never be able to fund major blockbusters like The Dark Knight or The Avengers, the strategy has a huge amount of potential when it comes to smaller projects.  For example, if enough fans come together we could feasibly have another Firefly movie, a Pushing Daisies movie, a Community movie, the list goes on and on.

Now I’d like to hear from you.  What sort of projects would you contribute money to on Kickstarter?  Sound off in the comments!

About r361n4

I'm a student at the University of Washington Majoring Business. I've always loved movies and my goal is to work on the financial side of the film industry. Until then though, I figure I'll spare my friends from my opinions and shout them from a digital mountaintop for anyone who's interested. After all, if a tree falls in a forest and nobody blogs about it, does it really happen?
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13 Responses to Veronica Mars Movie Makes Kickstarter Goal in Less Than a Day

  1. I’d put money forward for a Chuck movie.

  2. mettelray says:

    Lovely! And now I know what I’m gonna do on the weekend – watch Veronica Mars!

  3. OMG I’d sell my family to fund a Pushing Daisies movie.

  4. As a Film student I really like seeing this. My goals are to one day produce big time movies, sounds cliche but it is a goal of mine that I will not give up on. What I like about this is that when you see fans choosing what movies they want to see it gives the little people more hope. Nothing against big directors like Christopher Nolan who is my favorite director but he has loads of money so he can easily fund his movies any time he wants. When I get our of school I will not have that luxuary of just throwing down a few million dollars; however if fans were to like what I was producing and donate to help fund the movie it gives me the “little guy” a chance at make it futher in life. This could be a great way to bring up lots of new producers and directors who many not have had the chance with out the fans support. Great blog I will for sure be back to see what more you have written.

    — David

    • r361n4 says:

      Thanks for the response David, I really do wish you the best. I completely see how this has a potential to help out smaller film makers, I’m looking forward to seeing what comes our of it. You’ll have to let me know if you ever start a Kickstarter so I can do my best to help out 🙂

      Glad you enjoyed the site, I always love new followers!

  5. Quick! Good for them 😀

  6. Beer Movie says:

    I’ve donated on occasions to young filmmakers and people trying to get their shorts made. I think that is really important. But I dunno if I would donate to anything that was going to end up being made by a big studio.

    I might be being a bit cynical, but the whole Veronica Mars thing sort of seems like market research to gauge interest in the film. So the studio now has an overwhelming yes to the question if people want a V Mars movie. And they also have $2 million bucks as a nice little bonus.

    • r361n4 says:

      I think you hit the nail on the head by saying it was a tactic by the public to gauge public opinion, but I think that even if the intention wasn’t to help smaller filmmakers I think that it will be side effect of that strategy. Whether it’s independent film makers or big studios, I think that this is something we’lll see again

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