I rarely post articles based on Movie News, but this is one that I watched happen a few minutes ago and just have to share.
Remember Veronica Mars? That quirky private detective series that essentially launched the career of actress Kristen Bell? Well, it seems like a lot of people haven’t forgotten it. Show creator Rob Thomas (No connection to the Matchbox 20 singer) made a bold use of the fundraising site Kickstarter today when he launched a campaign to raise 2 million dollars to fund a Veronica Mars movie. To my knowledge, this is the first attempt to crowdsource a movie’s budget through the use of the site, and at this rate it is probably not going to be the last.
Why is that you might ask? The Project took not weeks, not days, but mere HOURS to reach its goal of $2 million. It currently stands at $2.1 million from over 33,000 backers, and is barely even slowing down. I don’t think anyone could have predicted this wild amount of success, and I believe that it will be seen as the start of a new trend of funding movies with fan donations. I for one am incredibly happy to see this, as it gives fans a much larger amount of power over the movies they want to see made than they’ve ever had. While it will likely never be able to fund major blockbusters like The Dark Knight or The Avengers, the strategy has a huge amount of potential when it comes to smaller projects. For example, if enough fans come together we could feasibly have another Firefly movie, a Pushing Daisies movie, a Community movie, the list goes on and on.
Now I’d like to hear from you. What sort of projects would you contribute money to on Kickstarter? Sound off in the comments!